Skinny Jim. A lockdown idea that grew wheels. I co-founded this business with my Dad. We both own Suzuki Jimnys, and decided to manufacture hardware and accessories that truly reflected the car’s light weight, minimal design and retro feel.

I run the brand, while Dad is the man behind the metalwork. With Skinny budgets, I’m always on the tools too – photography, videography, editing, design, website builds, Instagram content. It’s been fun.

Initial brand design: Mike Braid.
Initial brand photography: Matt Hurley.